Do you know about The Empire Strikes Back Effect?

You see, The Empire Strikes Back is a really funny movie…

…not ha ha funny either.

I mean it’s the kind of funny that leaves you thinking you’re not quite sure how you feel about it.

It drops you off at a really dark point in the story with all these cliffhangers…all these open loops.

Sure, from 2018 we might look back on it as one of the greatest films ever created but in 1980 when it was released…

…people didn’t feel like that.

Think about it…they had waited 3 years from the original Star Wars until The Empire Strikes Back came out.

And it would be 3 MORE years until Return of the Jedi closed all those storylines that Empire left people hanging on.

From Luke losing the duel, his hand, and maybe even his mind a little bit to Darth Vader, to Han Solo being encased in carbonite…

…let’s face it The Empire Strikes back ended our heroes on a dark note.

It was met with mixed reviews too.

People weren’t quite sure how they felt about it but honestly…I think they were mad because they got left on all those major cliffhangers.

They got no closure.

Years later, we love The Empire Strikes Back. We hail it as maybe the best Star Wars movie EVER! But we get the luxury of having a 3rd movie to watch.

They didn’t have that back in 1980.

So what the hell is my point here?

Why am I talking about The Empire Strikes Back for God’s sake and what the hell does that have to do with making money online?

It’s something I discovered when I started mentoring people.

A weird phenomenon.

You know how people always say that once they figured out they could make their first dollar online they were off to the races and they never looked back???

Yeah, that’s not true for everyone.

Some people experience a little success online and when it comes time to rinse and repeat they run into all kinds of trouble.

It’s like an effect that comes over people after they have achieved a little bit of success, but not as much as they had pictured in their minds…

…and now they know what they have to do to truly win.