Mequoda Pro – 3 hour digital publishing secrets program
Welcome to Mequoda Pro!
Welcome to our 3-hour digital publishing secrets program. You can ask questions specific to the videos you are watching and see what questions other members have asked.
A Brief Introduction From Don & Ed
MODULE 1: ABC’s of Digital Publishing
This is your introduction to the Mequoda Method – the secret weapons that some publishers have and other online players – even the most legendary names – haven’t yet discovered. Once you’ve learned how to properly manage the ABCs (audience, brand and content) you may completely rethink your publishing operation! This module delivers the elements you should be leveraging to maximize your profits.
MODULE 2: Leveraging Media Trends
Leveraging Media Trends
Learn how to measure digital success with a little thing we call the Online Media Index, a number that will reveal the health of your entire online publishing operation. We’ll show you how even the biggest players are failing in this measurement and how niche publishers can learn from others’ successes and mistakes – and you’ll begin to see your own profitable path forward.
MODULE 3: Selling Digital Content
Selling Digital Content
Surprise – you have products lurking in your content that you haven’t discovered yet. From these new products to new marketing channels to the right website infrastructure, you’ll find out exactly what drives revenues for a variety of business models from The Motley Fool to HR Daily Advisor and Knitting Daily, and begin to see how you can translate these strategies to make millions of your own.
MODULE 4: Selling Digital Advertising
Selling Digital Ads
Digital advertising is still a new game, and some players have learned how to win. We’ll show you how to maximize revenues no matter what your products are, and how to make the most money with the least risk. Get specific strategies, from IMDb.com to Forbes to Media Bistro, that have proved especially profitable for different business models – and some of them will be perfect for you.
MODULE 5: SEO Keyword Research
SEO Keyword Research
Without an audience, your subscription website is essentially invisible. That’s why effective keyword research is the fundamental skill every digital marketer and publisher must master in order to truly understand and capitalize on the search behaviors of their audience. Learn the elusive tricks of the Google Keyword Planner, and discover how to truly serve and build your audience, become a leader in your niche and generate more conversions through effective keyword research.
MODULE 6: Building Media Websites
Building Media Websites
To grow and profit online, a multiplatform publisher must have a website that drives traffic, builds relationships, and sells subscription and information products. Learn how to develop an efficient website strategy – one that enables you to build a better website in less time, and for less money. Take a look at our proven website strategy and take away steps for radically improving website usability and reducing time to market.
MODULE 7: Attracting Website Visitors
Attracting Website Visitors
Learn a variety of strategies for driving traffic and leveraging your website’s architecture to capture email addresses and build relationships – the keys to selling products to your audience in multitudes. From Google search to email to social media to legacy print products, even live events, we deliver proven methods for generating a devoted audience of customers efficiently and cost-effectively
MODULE 8: Social Media Marketing
Social Media Marketing…