Ezra Firestone – Smart Google Traffic
Everything you need to know about how to leverage Google for Ecommerce.
Google is the largest network in the world for both search and advertising (coming in at over double the size of Facebook), yet most business owners aren’t taking advantage of this massive platform.
In this 5-module training, learn how to use the incredible power and reach of Google to create brand awareness and convert new customers — including how to use AdWords, Search, the Display Network, Shopping, and YouTube.
Module 1: Tech Nasty – Setting Up Shop and Building Accounts
Building your team – The “A” Team of technology. Everything serves a unique role and works together. this session will walk through the creation of accounts and linking everything together for success.
Module 2: Remarketing Setup and Display Ads
We’ll cover list creation, ad creation, using lists from AdWords vs. Lists from GAN, dynamic remarketing, the basics of GDN and more.
Module 3: Brand Search Campaign
This session will cover the importance of building campaigns both for keeping competitors from bidding on your brand terms, and to help your overall adwords account health. This module will also lay the groundwork for anyone who might want to move into using AdWords for prospecting.
Module 4: Google Shopping
Google Shopping is the leading comparison shopping engine(CSE) on the market. Product searches either start on Amazon or Google. We’ll cover Google Shopping as a remarketing vehicle and for brand searches. We’ll also lay the groundwork for using Google Shopping for prospecting.
Module 5: YouTube and Shoppable TrueView.
Combine YouTube pre-roll video ads with Google Shopping (PLAs). We’ll cover gow ti setuo Shoppable TrueView ads as the perfect remarketing vehicle and as great platform to launch new products to existing customers.
Bonus Module: Using Google For Prospecting
We’ll go through how to leverage the Google Ad Ecosystem for awareness/prospecting campaigns!