CXL Institute – 10 Courses Marketing Bundle
Product Description
CXL Institute – 10 Courses Marketing Bundle
CXL Institute – 10 Courses Marketing Bundle
1. Become great at sales copywriting & product messaging
Stop letting amateur copy wipe out your conversions.
Online course
By Momoko Price, expert conversion copywriter
Course length: 5h 16min
PRODUCT MESSAGING
1 How to Conduct a Copy “Teardown”
2 Introduction to Message-Mining
3 Mining Messages From Your Customers
4 Crafting Effective Unique Value Propositions
5 Message Hierarchies
6 Writing the First Draft
7 Editing & Punching Up Your Copy
8 Conversion-Focused Formatting & Layout
9 Petdoors.com Home Page Performance
2. Become great at email marketing – Jessica Best
Start getting 20x returns from email marketing
Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
Online course:
Email marketing: basics to best-in-class
By Jessica Best, Vice President Data-Driven Marketing @ Barkley
Course length: 4h
EMAIL MARKETING
1 Email Marketing Basics: The Good, the Bad & the WOW!
2 How to Optimize Your Email Marketing List Growth
3 Optimizing Email Marketing Copy & Design
4 Using Data to Drive Email Marketing Relevance and Results
3. Become great at neuromarketing
Increase your conversions by understanding how your customers’ brain works
Online course:
Applied Neuromarketing
By Andé Morys, CEO & Founder @ konversionsKRAFT
Course length: 2h
APPLIED NEUROMARKETING
1 Brain fundamentals
2 Control the attention
3 Emotional resonance
4 You have only 50 ms
5 Implement core principles in your process
4. Become great at Facebook Ads
Rethink your new customer journey with Facebook advertising
Online course:
Facebook Ads
By Curt Maly, Facebook Advertising Expert @ Black Box Social Media
Course length: 6h 16min
Start building Facebook campaigns that work:
Section 1 – The B.E.L.T. Method
In this section, you’ll learn:
- How to use the B.E.L.T. method to discover your new customer journey.
- How to align your messages and objectives for your audience at the right time.
- How to build audiences of your hottest prospects automatically.
- How to identify your core audiences that have the highest propensity to purchase your product or service.
Section 2 – Ads & Content
In this section, you’ll learn:
- How to create ad content and ad copy that resonates with your audience.
- The simple online tools and resources you can use to source relevent content to make high-converting ads.
- How to create easy video content that generates strong engagement at a very low cost.
- How to use Facebook LIVE to promote your products, services, and events.
Section 3 – Facebook Strategies
In this section, you’ll learn:
- How to test your audiences and content using an inexpensive and little known ad strategy.
- The step-by-step strategy that is proven to drive relevance scores up, ad costs down.
- How to leverage Facebook’s tactics for transforming ad performance and scaling across all apps, including CBO.
- How to scale the method and strategies to take your business to the next level.
5. Become great at LinkedIn Ads
Confidently generate huge ROI from your LinkedIn Ads
Demystify the most expensive paid ad channel once & for all.
Online course
By AJ Wilcox, LinkedIn Ads Pro / Founder @ B2Linked
Course length: 3h
6. Become great at Branding
Discover the formula to develop a brand that attracts customers effortlessly
Online course:
Branding
By Flavilla Fongang, MD/Brand Strategist @ 3 Colours Rule
Course length: 1h 25min
7. Become great at Content Strategy & SEO for lead generation
Develop a world class content marketing program
Learn to plan, execute and measure a successful B2B content strategy.
Online course
By Andy Crestodina
Course length: 6h 30m
8. Become great at Excel and Google Sheets
Find actionable marketing insights using Excel and Google Sheets
Online course:
Excel for marketers
By Fred Pike, Managing Director at Northwoods
Course length: 4h 30m
9. Become great at demand generation
Build a demand generation engine and win 10x more sales
This course will show you how you can build a predictable, scalable and repeatable lead generation machine for your company.
Online course:
Foundations of Demand Generation course
By Ramli John, Demand Generation Specialist and Founder of GrowthX.Agency
Course length: 6h 30m
10. Become great at marketing strategy
Learn how to build and execute an effective marketing strategy
Online course:
Marketing Strategy
