Andé Mory – Conversionxl Applied neuromarketing
To optimize conversion rates, you need to change buyer behavior. Learn how the human brain works and how to leverage that knowledge to increase sales. This course is about more than just persuasion, cognitive biases and behavioral economics.
Class 1 Brain Fundamentals
Get the bigger picture of neuroscience and neuromarketing. How is it different from psychology? How do the disciplines work together? How can we use this knowledge to lever the potential of customer experience?
Class 2 Control the Attention
Most optimizers are familiar with clickmaps and heatmaps from mousetracking or eyetracking. But do you know what stimulus triggers the attention? The eyes are hardwired with the brain and as an optimizer you should know how to influence the customer’s behavior.
Class 3 The Principle of Emotional Resonance
People buy what makes them a better version of themselves. According to neuromarketing studies, most behavior is influenced by a mechanism of preferences for certain values that is deeply implemented in the human brain.
Class 4 Fight or Flight – you only have 50ms
When we talk about concepts like trust, relevance or clarity, the customer’s brain has made a decision in a couple of milliseconds. This happens a lot of time before the rational part of the brain has a rational explanation of the decision. You can use this principle to increase trustworthiness and perceived usability of your website.
Class 5 Implement the Core Principles in Your Process
Optimizing websites actually means changing buyer behavior. Your optimization process is a process that is not effective as long as you don’t implement the core principles of online behavior. Learn how to use neuromarketing principles and how to implement them in your optimization process.